White House shifts ad campaign strategy to reflect growing concern over conservatives' vaccination reluctance
CNN
Reluctance among conservatives to get vaccinated against Covid-19 has caused growing concern inside the White House, according to people familiar with the matter, even as President Joe Biden's administration rapidly scales up nationwide efforts to administer shots.
The topic has been the subject of several high-level conversations between administration advisers and health experts, including at the presidential level, the officials said. Conservatives will now be one of the primary target audiences for a massive public relations campaign that could launch as early as next week, officials said. And the administration, through its partners, has been working with NASCAR, country music organizations and several rural organizations on vaccine confidence efforts meant for conservative eyes and ears.
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