White House Has New Slogan On Infrastructure, But Message Is The Same

President Biden, trying to rebound from sagging poll numbers, rebranded his Bipartisan Infrastructure Framework as "Building a Better America."

President Joe Biden unveiled a new slogan for his $1 trillion infrastructure package on Wednesday, but his overall message is staying largely the same.

President Biden, trying to rebound from sagging poll numbers, rebranded his Bipartisan Infrastructure Framework as "Building a Better America." He spoke at the Kansas City Area Transportation Authority, surrounded by buses and signs featuring the new slogan as he continued a weekslong tour to put greater focus on the planned spending for roads, bridges, water systems, broadband and greater resilience against climate change.

The economy has revived since President Biden took office, but high inflation, political polarization and the inability to fully break free of the coronavirus pandemic have all hurt his popularity. The new slogan for his big, just-passed infrastructure package says the president's bipartisan deal will improve the country in ways well beyond repairing its aging roads and bridges.