When the Office Is an Influencer’s Best Accessory
The New York Times
A Trump appointee at an agency overseeing layoffs came under fire for filming fashion videos at work. But for others in the world of 9-to-5 outfit inspiration, on-the-job content often is the job.
As soon as he arrives to his office, just before 8 a.m. each day, Xander Maddox makes his way to the kitchen and lounge area, where large windows drench the space with ample natural lighting.
Usually his colleagues aren’t yet in at that hour, so he makes himself a cup of coffee and positions his phone in front of the window with the camera on and facing him. Then he hits record and steps back to capture the day’s outfit:
A black leather jacket.
A bright blue sweater from COS, Margiela loafers and two cups of Raisin Bran for breakfast.
A white T-shirt, gray pants and cherry red Nike Air Rifts, which he described as “a calm office fit.”
The whole process takes about five minutes. Then he has to upload.
