''When Mattress Begins To Matter'': How Kurlon Prioritised Quality Sleep To Become A Brand Leader

Here's a glimpse of Kurlon's journey right from its birth to what it is today - India's best-selling mattress company

Amid the fast-paced, constant hustle-bustle of our daily lives, we find ourselves recalling important deadlines, to-do lists, prioritizing work over everything else, but do we ever realized the importance of quality sleep? Good sleep does not mean long hours of sleep; it also means the right kind of sleep. Sleep affects our ability to focus, comprehend, and communicate.  It has a bearing on our performance, mood, and even interpersonal relationships.

India's leading mattress company prioritized a concept that Indian consumers were unaware of - quality sleep. Kurlon- the brand leader in the industry that it is today has not only invested in the idea but created an entire industry around a good night's sleep. 

‘A third of your life is spent in sleep — so sleep on Kurl-on' – this is Kurlon's message – the brand which applies a scientific approach, backed with research-driven innovation, to “sleeping in the right posture”.

From facing production restrictions in early years, to subsequent pan-India network expansion –and further, dealing with sudden increase in demand amid a pandemic – Kurlon has come a long way it its 60 long years of existence.