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What is Temu, the company made famous in Super Bowl ads?

What is Temu, the company made famous in Super Bowl ads?

ABC News
Monday, February 12, 2024 08:32:37 PM UTC

The company offers low-priced products but faces customer complaints.

Super Bowl viewers could hardly miss an ad blitz from e-commerce company Temu promising low prices that allow customers to “shop like a billionaire.”

The company’s app vaulted to second place among the most downloaded free apps on Apple devices, Apple rankings showed Monday.

The platform sells competitively priced versions of everything from sneakers to jewelry to drones. However, Temu has faced concerns of customer dissatisfaction, data risks and lax oversight over the potential use of forced labor in its supply chain.

Temu did not immediately respond to ABC News’ request for comment.

In June, Temu told The AP the company has "zero tolerance" for forced labor, adding that it has taken measures to ensure compliance with U.S. law on the issue.

Read full story on ABC News
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