West Bengal Police Uses Virat Kohli's Video To Raise Awareness About Helmets
NDTV
This innovative approach has proven to be a hit, with the relatable cricket theme making the road safety message more memorable.
City police across India are using the ongoing IPL fever to deliver important road safety messages through creative social media campaigns. Capitalising on the nation's love for cricket, these campaigns go beyond humour to effectively grab attention and make their message resonate with the public. #ViratKohli#SafeDriveSaveLifepic.twitter.com/2Jyn4r6p6Q
The campaigns don't necessarily feature cricket stars or use direct analogies, but leverage exciting moments from matches to highlight specific traffic rules. This innovative approach has proven to be a hit, with the relatable cricket theme making the road safety message more memorable.
The West Bengal Police's recent social media post exemplifies this strategy perfectly. Inspired by a sixer hit by Virat Kohli, they created a message promoting helmet use on roads. In the video, RCB's captain Virat Kohli smacked a slow off-cutter by IPL's costliest player, Mitchell Starc, over deep square leg for a six. In reaction, the Bengaluru crowd went into a state of meltdown.
