Wendy’s takes aim at McDonald’s broken McFlurry machines with $1 Frosty’s
CNN
McDonald’s has become notorious for its broken ice cream machines – there’s even an independent website that monitors broken McFlurry machines. So Wendy’s is taking advantage.
McDonald’s has become notorious for its broken ice cream machines – there’s even an independent website that monitors broken McFlurry machines. So Wendy’s is taking advantage. Wendy’s is selling small-sized, $1 Frosty’s until September 30 — and it’s collaborating with McBroken, which reports which McDonald’s locations have broken ice cream machines. The temporary price cut could also attract value-seeking customers who are not going out to eat as often and spending less when they do, causing fast food sales to slow and restaurant traffic to dip. Wendy’s Frosty “has been the go-to sweet treat fix when fans’ cravings strike, while the ice cream machines at the other guys are offline – often for two to three hours at a time,” the chain said in a release without directly mentioning McDonald’s. Nearly 15% of McDonald’s ice cream machines are broken as of Thursday, according to McBroken’s data. The most frequent time they’re unavailable is between 11 am and 3 pm, with Chicago, Houston, Las Vegas, New York and Los Angeles being the most affected cities. Wendy’s added its restaurants’ locations, represented by its logo, to the McBroken map to show fans where to get a “reliable and delicious option.” There’s also an ad on top of the website promoting the $1 Frosty special.
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