Wendy's explores bringing Uber-style pricing to its fast-food restaurants
CBSN
Patrons of Wendy's may soon pay varying prices for their burgers, as the fast-food chain intends to bring Uber-like surge pricing to its menu.
"As early as 2025, we plan to test a number of features such as AI-enabled menu changes and suggestive selling based on factors, such as weather, that we think will provide great value and an improved customer and crew experience," a Wendy's spokesperson told CBS News in an email.
The strategy involves so-called dynamic pricing — also known as surge pricing — which has the cost of a product or service fluctuating based on factors like rush hour and whether it's raining.
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