Welcome to the Space Jam, Again

This is a story about the old “Space Jam” website — from 1996 to infinity.

Every three hours, every day, for the past seven and a half years, an anxious, spirited Twitter bot has transmitted a short message of perseverance and hope into the universe. “The Space Jam website is still online,” it tweets. Or: “Hooray! Space Jam is still online!” To date, the bot, @SpaceJamCheck, has assured a changing world more than 20,000 times that the official website of the 1996 live-action/animated sports comedy “Space Jam” remains a functional web destination. If it surprises you to learn that people care whether or not the promotional website for a mid-90s children’s movie is still online, congratulations — you’ve just revealed your utter, humiliating ignorance about all matters relating to the mildly famous “Space Jam” website.