Wave of digital transformation that is key to new normal
India Today
Organizations with business models that have previously involved lots of people working in proximity have been forced to move to a digital model.
Ever since the pandemic days and the advent of the "new normal" there has been a wave of digital transformation which took most of us under prepared and the only way out in order to be relevant and sustain the changing times. To keep businesses going during lockdown, organizations have had to contemplate and adopt remote working rapidly and at huge scale.
Organizations with business models that have previously involved lots of people working in proximity have been forced to move to a digital model.
The most meaningful outcomes have been by unlearning the old and existing concepts and simultaneously learning, adapting, implementing and executing the newer digitization concepts. Many believe that this rapid switch to digital processes has "sparked a new mindset," giving business the enthusiasm and energy to overcome cultural resistance to change.
Many organizations have realized, when forced to change, they can very quickly and successfully adapt to technology supported remote working.
In order to bridge the gap between leadership teams, team members and various departments it has been important to take measured steps as we execute and "go (full swing) digital"
Internet has given brands unprecedented access to consumers. Connected devices that interact with apps have opened a new window to consumer behavior and product engagement.
However, there are some exciting digital tools that brands are employing to create customer engagement like Virtual experiences, virtual reality (VR), augmented reality (AR), chatbots and voice are just a few of the digital paths being taken by brands as they work harder than ever to connect with customers.
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Venkataraman joined Flipkart in 2015 and has been part of the company's leadership team through a period of growth and restructuring. During his tenure, he helped strengthen the company's financial operations.