Watch: Apple Uses Indian Beats To Promote iPhone12

Apple used Tabla beats from the song 'The Conference' by British-Indian musician Nitin Sawhney as background music for its advertisement.

Kicking off a new campaign to highlight the durability of iPhone 12, Apple released yet another advertisement which soon piqued the interest of viewers, especially across India thanks to its use of Tabla beats in the video. Ha. They used my track "conference" for the new @Apple#iphone12 ad. Never thought I'd see that. 😂👍🏾 https://t.co/oAFFyZnjC3 Apple released a 38-second visual ad today titled "Fumble", which features a woman walking on the sidewalk while talking on her iPhone when suddenly it slips out of her hands. In the ad, the woman's relentless efforts to save the phone from falling on the road are captured with Tabla beats from the song 'The Conference' by British-Indian musician Nitin Sawhney as background music.