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The Super Bowl isn't only a championship game for pro football, it's also the biggest day in advertising, with top brands aiming big-budget commercials at an expected audience of more than 100 million viewers. Many of those companies are releasing their ads early, hoping to generate buzz before the February 11 game.
There's a lot on the line for businesses, which this year are paying $7 million for 30 seconds of air time during Super Bowl LVIII. A winning commercial can stir interest in a brand, cement customer loyalty and even boost sales.
"It's the last tent-pole mass media event at the moment," Kofi Amoo-Gottfried, chief marketing officer for DoorDash, which has a commercial in this year's Super Bowl, told CBS MoneyWatch. "It's the one time you have left where you can have 100 million people-plus paying attention to the same thing."
The founder of First Brands and his brother were indicted on fraud charges Thursday, the latest development in a legal saga involving the beleaguered auto parts company, which filed for bankruptcy in September. Edited by Aimee Picchi In:
Uber wants to capitalize on the emergence of self-driving cars — not by handing the wheel to AI-powered drivers, but rather by tapping the mountain of potentially valuable data the rideshare company could collect in the billions of trips it handles every year. Edited by Alain Sherter
As the Trump administration continues to prepare military options for strikes in Iran, U.S. allies in the Mideast, including Turkey, Oman and Qatar, are attempting to head off that possibility by brokering diplomatic talks, multiple regional officials told CBS News. Camilla Schick and Eleanor Watson contributed to this report.
Unlike the buoyant U.S. stock market, the dollar is sinking fast. Edited by Alain Sherter In:
Researchers at Oregon State University have collected new data about an elusive forest carnivore "renowned for its cuteness" that was nearly driven to extinction in the 20th cetury. In:
Washington — President Trump will sign an executive order Thursday afternoon to coordinate a federal government response to drug addiction and substance abuse. Jennifer Jacobs contributed to this report.
Some American citizens have begun carrying their passports in Minneapolis, fearful that they'll be mistaken for undocumented immigrants and detained amid a surge of federal agents to the city. In:
Another winter storm may be headed toward the East Coast of the United States this weekend, on the heels of a powerful and deadly system that blanketed huge swaths of the country in snow and ice. The effects of that original storm have lingered for many areas in its path, and will likely remain as repeated bouts of Arctic air plunge downward from Canada and drive temperatures below freezing. Nikki Nolan contributed to this report. In:
Paying for health care has become Americans' top financial worry after Congress failed last year to extend some Affordable Care Act subsidies, triggering premium spikes for millions, a new survey finds. Edited by Aimee Picchi In:
Immigration may have been a political liability for Democrats in 2024. But two years later, it's shaping up to be a top issue they're relying on to galvanize support and mobilize their base.
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Washington — Senate Homeland Security Committee Democrats are calling on Secretary Kristi Noem to testify before the panel "without delay," following the fatal shootings of two U.S. citizens by federal immigration agents in Minneapolis this month.
Washington — Democrats on Capitol Hill are raising concerns with the FBI's search of an elections office in Fulton County, Georgia, and warning that the operation is an example of President Trump using federal law enforcement to intimidate voters and undermine democracy.