Walmart's online store isn't profitable. Now it's borrowing from Amazon's playbook
CNN
Let's say you're shopping for something on Walmart.com — maybe t-shirts.
Under the category on the site, you'll see a number of options shipped and sold by Walmart itself. Then, there are others. You can get a Ford Mustang tee from a third-party seller named Wild Bobby, or one boasting Disney's Stitch character from the seller Open and Clothing. Basically, there's no shortage of t-shirts to choose from. And that goes for other categories like toys and kitchenware, too. That's because Walmart (WMT) has been rapidly expanding the number of third-party sellers on its site.
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