Walmart blasts Kanye West’s new logo as a ‘lookalike’

Walmart says Kanye West’s new logo — described in patent paperwork as “rays from a sun” — looks too similar to its 13-year-old sun logo and should be blocked as a result.

The Bentonville, Ark.-based retailer last week filed an objection with the US Patent and Trademark Office over a design the entertainer filed for West’s Yeezy LLC in January 2020.  The design, which West’s company said may be used in conjunction with sneakers, underwear, T-shirts, furniture, modular homes and even hotel services, consists of eight lines made up of three dots each that emerge from a circle to form “rays,” according to legal papers.