Walking tall in an ocean plastic gown
The Hindu
From upcycled plastic in his packaging to now fashioning evening dresses from it, designer Gaurav Gupta has come a long way. He shares what to expect at tomorrow’s FDCI x LFW grand finale
Usually, the phrase ‘sustainable chic’ isn’t used in the context of an eveningwear brand. It loosely implies ethically-sourced, organic, breathable fabrics. Designer Gaurav Gupta, however, is attempting to redefine the lexicon of sustainability at the ongoing FDCI x Lakmé Fashion Week, with his Lakmé Absolute Grand Finale outing tomorrow — a drive-in, physical show. Kareena Kapoor (“a self-made artiste with a sense of humour,” according to Gupta) will be the showstopper.
“With ‘#Redefine’, I am challenging how people look at sustainability, which is always viewed as either daywear or organic. I make sculpted couture evening gowns; hence, I wanted to make sustainability sexy,” he says.

Climate scientists and advocates long held an optimistic belief that once impacts became undeniable, people and governments would act. This overestimated our collective response capacity while underestimating our psychological tendency to normalise, says Rachit Dubey, assistant professor at the department of communication, University of California.







