
Viral, raunchy ‘ParkTok’ trend aims to raise awareness of spending cuts to national parks
CNN
The 10-second video begins with a close-up on the abs of a sweaty, shirtless man wearing low-slung, gray sweatpants. But three seconds in, it cuts to a panoramic video of Havasu Falls in Arizona, with its striking turquoise water cascading down from red rocks.
The 10-second video begins with a close-up on the abs of a sweaty, shirtless man wearing low-slung, gray sweatpants. But three seconds in, it cuts to a panoramic video of Havasu Falls in Arizona, with its striking turquoise water cascading down from red rocks. Welcome to ParkTok. The video — from an unofficial account posting about Grand Canyon National Park and other nature sites in Arizona — is emblematic of a trend that’s gone viral on TikTok in recent weeks that pairs sexually suggestive clips or music with scenic images and footage of America’s natural wonders. Unofficial accounts representing state and national parks, mountains and rivers have participated in the trend, sometimes trading playful barbs about which has the “biggest trees” or “longest lakes.” The videos are funny and moderately unhinged in the way TikTok trends often are, but they have a serious aim: to raise awareness about threats to US public lands amid the Trump administration’s efforts to gut national parks staffing and designate more of America’s wild lands for drilling, mining and logging. Many of the videos encourage viewers to donate to organizations such as the National Park Foundation or to call their local representatives to advocate for protecting public lands, part of a long tradition of using social media to organize social and political movements. “This does go way beyond the thirst traps,” Kim Tanner, who runs the unofficial Joshua Tree account @joshuatreenp with more than 250,000 followers, told CNN. “It’s a way to pull people in, it’s a way to hook them, and it works. But at the same time, you’re showing them that beautiful imagery (of the parks) and hopefully, even if subliminally, you’re educating them.”













