Video shows brazen heist of $2 million in jewelry from New York shop

An investigation is underway into a robbery by four masked men who brazenly broke into a Bronx jewelry store last week and made off with an estimated $2 million worth of merchandise, according to the NYPD.

The incident, which involved four men wearing face masks and was recorded by the business' surveillance camera, happened just after 2:30 p.m. local time on Friday afternoon. Footage shows one man initially standing at storefront door of Rocco's Jewelry, a retailer whose shop is located on a busy avenue in the Bronx, steps from Fordham University and down the road from the New York Botanical Garden.

In the video, the first man waits at the entrance before opening the door. He proceeds to hold it open while three additional men, each dressed in dark clothing, rush into the store. The trio uses hammers to break open display cases lining the desk at Rocco's Jewelry, rapidly pulling items from the shelves and shoving them into their bags.