Victoria's Secret's 'sexy for all' strategy boosts sales and shares
CNN
Retail analysts attribute Victoria's Secret's rebound to more inclusive marketing, a wider array of merchandise, and fewer markdowns.
In February 2020, L Brands, the publicly-traded parent of Victoria's Secret and Bath & Body Works, struck a $525 million deal with private equity firm Sycamore Partners to give up its majority stake in Victoria's Secret and take the brand private. Then the pandemic upended the global economy and Sycamore backed out. In May, the two sides called off the deal. L Brands was back to square one.
Janet Mills and her allies are counting on a gender gap to narrow Platner’s wide lead ahead of the June 9 primary to decide who will face incumbent Republican Sen. Susan Collins. They are betting that the unfiltered style that has brought Platner widespread attention as someone who could help Democrats reach young men will backfire with women.
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