
Victoria’s Secret is tweaking its name as it revamps its business
NY Post
Victoria’s Secret — which has been aggressively overhauling its brand during the past year to appeal to a more diverse range of customers — likewise plans to tweak its name.
The lingerie giant said Monday it will be renamed Victoria’s Secret & Co. when it splits off from L Brands in August and becomes an independent, publicly-traded company. The change comes amid a flurry of news around the quickly transforming business, which last week unveiled a new marketing campaign and collection — VS Collective — featuring seven women including soccer star, Megan Rapinoe, 17 year-old American skier, Eileen Gu and tech investor and actress Priyanka Chopra Jonas.More Related News
