''Very Demure, Very Mindful'' TikTok Trend Takes Over Internet, Here's How It Started

The trend has become a lighthearted way for users to poke fun at themselves and the culture of mindfulness, encouraging others to not take themselves too seriously.

Social media trends spread rapidly, going from obscurity to ubiquity overnight. The latest example is the "Very Demure, Very Mindful" meme, which began on TikTok and swiftly took over other platforms. The trend was sparked by beauty influencer Jools Lebron, who identifies as a transgender woman. you see how he sits on his throne? very demure, very mindful, very fancy pic.twitter.com/O91EOmTvMD See how he turns the wheel? Very mindful very demure pic.twitter.com/0AmmGZ7dbV You see how Earth looks in space?It's very demure, very mindful. Earth looks very cutesy in the solar system. pic.twitter.com/T0EEhPIqSC

She shared a 40-second TikTok video, where she showcased a polished makeup look and described herself as "very demure, very mindful." For Jools, "demure" embodies being mindful, modest, and considerate of oneself and others, presenting oneself in a refined and thoughtful manner.

''You see how I do my makeup for work? Very demure. Very mindful. I don't come to work with a green-cut crease. I don't look like a clown when I go to work. I don't do too much. I'm very mindful while I'm at work. Do you see how I look very presentable? The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure. I'm very modest. I'm very mindful,'' she said in her video.