Van Gogh hits the Las Vegas Strip as casinos double down on fine art

The Louvre, The Museum of Modern Art and ... the Hard Rock?

Hoping to expand their appeal beyond the slot machine and buffet crowd, some casinos are turning to fine art galleries or exhibitions to bring in new business from customers who might not otherwise visit a gambling hall.

In the process, they are helping not only broaden their own customer bases, but are also putting new eyeballs in front of some of the world's great works of art.