Value of Apple sales underperforms Huawei, Xiaomi on China's Singles Day
The Hindu
Apple's smartphone sales in China declined 4% during Singles Day, lagging domestic rivals Huawei and Xiaomi which recorded 66% and 28% growth respectively. The overall value of Chinese smartphone sales rose 5% year-on-year.
Apple saw a decline in the value of smartphone sales during China's recent Singles Day shopping festival, data from Counterpoint Research showed, lagging domestic rivals Huawei and Xiaomi which recorded robust increases.
The value of Apple's smartphone sales declined 4% year-on-year during the two-week sales from October 30th to November 12th, the research consultancy said on Thursday. In comparison, the value of sales for Huawei and Xiaomi smartphones grew 66% and 28% respectively year-on-year over the same period.
The increases for Huawei and Xiaomi helped fuel a 5% year-over-year rise in the overall value of Chinese smartphone sales during the promotion period, it said.
The price for Apple's latest iPhone 15 model starts at 5,999 yuan ($832), while Huawei's Mate 60 smartphones start from 5,499 yuan ($763). Xiaomi's latest Mi 14 smartphone is priced from 3,999 yuan ($555).
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Huawei, Apple and Xiaomi did not immediately respond to requests for comment.
China's e-commerce platforms such as Alibaba and JD.com did not release sales figures for the Singles Day festival, having dropped the practice last year, although JD.com said the value of transaction volume of Apple products surpassed 10 billion yuan ($1.39 billion) on its platform during the period.













