Valentine’s chocolate gets pricier as cocoa costs skyrocket

St. Valentine chocolates always seek to show how deep your love is. This year, it might just also show how deep your pockets are.

St. Valentine chocolates always seek to show how deep your love is. This year, it might just also show how deep your pockets are.

With the price of cocoa beans setting unprecedented records on the commodities market, it will certainly turn the gift of love into a bigger financial commitment than it once was. Turns out that if love is reputed to be eternal, a low price for cocoa, the essential ingredient in chocolate, is not.

“The price increase of cocoa is absolutely spectacular, now for 2, 2 1/2 years,” said Philippe de Sellier, the head of both Leonidas and Belgian chocolate federation Choprabisco. When it stood at less than $2,000 a ton in the summer of 2022, it really took over early last year and peaked at well over $12,000 during the Christmas season and has been hovering around the $10,000 mark since.

“We are seeing unprecedented prices. They haven’t been this high for the last 50 years,” said Bart Van Besien, policy adviser of the Oxfam fair trade group. And the impact can be felt deep in chocolate gourmet country Belgium, where some of its 280 chocolate companies are left with a bleeding heart during Valentine’s week.

Dominque Persoone, owner of the famed Chocolate Line brand, still has plenty of beans to grind in his workshop in Bruges, but considers himself lucky, partly because he also has his own cocoa plantation in Mexico.

“I have a lot of colleagues who are really in trouble, because the price is too high,” he said. “If you don’t have good contacts, they just don’t deliver anymore.”

Some just close for Valentine, he said, turning one of the few financial bonanzas of the year into a forced vacation, hoping that Easter, with its eggs and bunnies, will bring better tidings. Many chocolatiers can’t go for the usual profit margins and turn all the extra costs of the cocoa prices over to their customers. Persoone said that his chocolates increased in price by 20% over the last year alone while de Selliers said that it depends very much from producer to producer.

The shock of cocoa prices pretty much is a metaphorical perfect storm, mixing climate, disease, commodity speculation, the plight of farmers and social ascendency around the world into one heady mix.