Use brand names for a wider reach, SHGs told

If women self-help-groups sell their produce under a brand name, they can have a wider reach in the market, said Collector J.U. Chandrakala here on Friday.She visited villages in Tirupullani, Thinaiku

If women self-help-groups sell their produce under a brand name, they can have a wider reach in the market, said Collector J.U. Chandrakala here on Friday. She visited villages in Tirupullani, Thinaikulam and Kalimankundu areas where the SHGs were manufacturing products with the COVID assistance package (CAP) given through Tamil Nadu Rural Transformation Project (TNRTP). According to the Mahalir Thittam Project Director Deivendran, they had disbursed ₹9.75 lakh to three SHGs, including ‘Thennai Urpathiyalargal Kuzhu,’ under the CAP.