Urban Meyer’s Renewal in Jacksonville

After years of disarray, the Jaguars have what the team’s owner called “a once-in-a-lifetime opportunity in football” — the No. 1 pick in the N.F.L. draft and a coach who knows what to do with him.

They filed into the first few rows of TIAA Bank Field, 120 staffers from the Jacksonville Jaguars’ business side, sitting there like so many college boosters and alumni Urban Meyer had addressed over the years. He gathered them there on a sunny afternoon in early March, nearly two months after being hired to revive one of the N.F.L.’s more forlorn franchises, to deliver a speech similar in spirit and substance to ones he’d given as the coach at college behemoths like Ohio State and Florida. After retiring from coaching in 2018, Meyer, 56, had a cushy television gig and a secure legacy as one of the best, and most polarizing, coaches in recent college football history. But he was still unfulfilled. He wanted to coach again, and despite the N.F.L.’s history of conquering celebrated college coaches trying to recreate their glory in the pros, Meyer determined his best fit was with the worst team of the last decade. Tabbed to try to reorient this wayward organization, Meyer conjured his past as an ace recruiter. Wearing white shorts and a gray Jaguars pullover, he urged the assembled employees to “own it,” a call to action he also used at the Jan. 15 news conference introducing him as Jacksonville’s new coach. He implored them to take pride in every facet of the organization, right down to the team logo.