Untying the Covid knot: In conversation with Mr TS Kalyanaraman, Chairman & MD Kalyan Jewellers

From such hard times to the market gradually stabilizing, Kalyan Jewellers emerged as a warrior with the generated revenues higher than the pre-COVID times and the corresponding period in Fiscal 2019. We spoke with Mr T S Kalyanaraman, Chairman & Managing Director – Kalyan Jewellers, about what led to the shift in consumer behaviour.

Did you or anyone you know had to cancel getting hitched in 2020 due to the pandemic? It might have taken an emotional toll on those who did, but they are among many who were let down by Covid-19. The virus crippled the Indian economy, leaving the numbers in the jewellery business dip significantly. From such hard times to the market gradually stabilizing, Kalyan Jewellers emerged as a warrior with the generated revenues higher than the pre-COVID times and the corresponding period in Fiscal 2019. We spoke with Mr T S Kalyanaraman, Chairman & Managing Director Kalyan Jewellers, about what led to the shift in consumer behaviour. Below are a few excerpts from the interview. Q: Tell us about the journey of Kalyan Jewellers.