Unesco Chair at HBKU explores AI’s impact on human behaviour

Doha, Qatar: The four year Unesco Chair in Digital Technologies and Human Behavior at Hamad Bin Khalifa University brings together research, education...

Doha, Qatar: The four-year Unesco Chair in Digital Technologies and Human Behavior at Hamad Bin Khalifa University brings together research, education, international collaboration, and public engagement to examine how digital technologies are shaping human behaviour in the age of Artificial Intelligence.

The Unesco Chair in Digital Technologies and Human Behavior is hosted by the university’s College of Science and Engineering (CSE) and runs from June 2025 to June 2029 under the Unesco Chairs Programme. It will deliver multinational research projects, capacity-building activities, public outreach campaigns and international events, with outcomes designed to inform education and technology policy both in Qatar and globally.

Professor at HBKU and Unesco Chairholder Dr. Raian Ali said the programme seeks to ensure that rapid digital transformation remains aligned with human values and societal needs.

“The Unesco Chair in Digital Technologies and Human Behavior brings together research, development, education and outreach to better understand and enhance how digital technologies shape human behaviour,” he told The Peninsula.

“Our aim is not only to study digital well-being and problematic dependency on technology, but also to examine broader patterns of online and cyber behavior, particularly in the context of intelligent systems and emerging Generative AI technologies.”