UK To Restrict Junk Food Ads To Tackle High Childhood Obesity Levels

The measure was included in the Labour manifesto that won Keir Starmer's Labour a resounding victory in July, and is due to be introduced on October 1, 2025, the government said Thursday.

The UK will ban junk food advertising on the internet and daytime TV in a bid to tackle childhood obesity, sparking criticism on the political right over "nanny state" meddling.

The measure was included in the Labour manifesto that won Keir Starmer's Labour a resounding victory in July, and is due to be introduced on October 1, 2025, the government said Thursday.

The announcement came after Starmer promised wide-ranging reforms to the crisis-hit National Health Service (NHS), in particular by placing a greater emphasis on prevention.