UK To Limit Junk Food Advertisements To Tackle Obesity In Children

The National Health Service estimates that some 10 per cent of four- and five-year-olds are obese, a figure that climbs to 20.2 per cent for those aged 10 and 11, or one in five.

The British government said Thursday it will bring in an evening watershed for junk food ads in a move to tackle the nation's obesity problem. The state-funded National Health Service (NHS) estimates that some 10 per cent of four- and five-year-olds are obese, a figure that climbs to 20.2 per cent for those aged 10 and 11, or one in five. It adds that one in four adults are obese, with cheap, high-calorie foods blamed in part. From the end of next year, television and on-demand channels will not be allowed to advertise food high in fat, sugar and salt before 9:00 pm.