Two women-owned, Winnipeg-based businesses finding success in competitive protein bar market
Global News
Two Winnipeg-based health bar businesses have flourished over that last few years and both owners were deeply motivated by personal experiences
A small, efficient team is mixing things up in the competitive protein barmarket.
It all started in a home kitchen during a hectic day in 2014.
“I was at home with three small children and I love telling this story because I burned a pot of oatmeal,” founder and CEO of Cranked Energy Cheryl Zealand said. “My oatmeal breakfast was on the stove as I was changing the twins’ diapers and I thought, there’s got to be a better way for me to eat, I’m so busy.”
That moment inspired Zealand to create an easy grab-and-go bar. Cranked Energy was born, but it took years to perfect the recipe.
“It took like three years to get something that was edible, protein bars are hard to make,” Zealand said. “They’re usually known for being chalky.”
Zealand is a certified professional accountant by trade but in 2019 she went all in with Cranked.
As her bars make their way across Canada, she hopes the recently upgraded packaging will help take them even further.
“We just trademarked in the (United States) and Canada so we’ve got a couple of years to start expanding into the U.S. as well,” Zealand said.
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