Twitter's new subscription product could include ad-free journalism
CNN
Twitter, known for instant and short-form expression, is investing more in the media business and long-form journalism. The company announced Tuesday it's acquiring Scroll, a startup that offers ad-free viewing of news sites for a monthly fee.
Scroll launched last January and essentially offers online readers an ad blocker that publishers agree to and benefit from financially. Participating publishers include The Atlantic, The Daily Beast and BuzzFeed. Scroll's 13-person team is joining Twitter (TWTR), and the startup is pausing new sign-ups to its product. The two companies declined to disclose the terms of the deal.More Related News