
Twitter's disappearing Snapchat clone... disappears
CNN
Most major social media platforms have tried a version of Snapchat's Stories, but Twitter is the first to admit its experiment with disappearing content failed.
The company announced Wednesday that it will kill off Fleets, its disappearing posts product, on August 3 — less than a year after introducing it — because users were less interested in sharing their "fleeting thoughts" on Twitter (TWTR) than it expected. "We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts," Ilya Brown, Twitter's vice president of product, said in a blog post. "But ... we haven't seen an increase in the number of new people joining the conversation with Fleets like we hoped."More Related News

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