Twitter begins testing shopping feature on brand profile pages

Twitter will begin allowing businesses to showcase products for sale at the top of their profile page, the social networking company said on Wednesday, as it seeks to grab a piece of the lucrative online shopping world.

The San Francisco-based company is following in the footsteps of larger rival Facebook, which opened a “Shops” feature last year to let consumers purchase products directly through Facebook and Instagram. Twitter said it will begin testing the new shopping feature with “a handful of brands” in the United States.