Twitter acquires ad-free reading service Scroll for upcoming subscriptions on the platform
India Today
Scroll allows users to read articles without the ads, pop-ups, and other clutter giving readers clean access to just the content. Twitter will onboard the entire Scroll team of 13 people.
Twitter has acquired ad-free reading service Scroll as the micro-blogging site looks to “build and shape a future subscription service on Twitter.” Scroll allows users to read articles without the ads, pop-ups, and other clutter giving readers clean access to just the content. Twitter notes that publishers who work with Scroll can bring in more revenue than they would from traditional ads on a page. Scroll allows users to subscribe and read news articles from publishers including Insider, The Verge, BuzzFeed and USA Today without ads. The company says publishers who work with Scroll earn more money than they would by selling advertising. Twitter will onboard the entire Scroll team of 13 people, TechCrunch reported. The deal terms were, however, not disclosed.More Related News