Tweens and teens resurrect ‘flashy’ Ed Hardy, Von Dutch and Stüssy swag amid Y2K-fashion reboot: ‘It’s making millennials cool again’
NY Post
Scarlett Metz is stylish beyond her years.
In fact, the high school freshman’s favorite streetwear was originally rocked by hotshots of the early aughts like Britney Spears, Kim Kardashian and the fist-pumping cast of “The Jersey Shore” long before she was born in 2009.
But now, the trendy teen and her fellow Gen Alpha fashionistas are giving the outdated imprint a hardy push back into the spotlight.
“Ed Hardy has become a main staple in my wardrobe,” Metz, 15, from Queens, tells The Post. “It’s very cute. I like how the designs are edgy and go back to 2000s style.”
Yes, the roaring tiger, tattooed hearts and smiling skull graphics donned by misfit millennials during their youth are now being virally revived by cutesy teeny-boppers everywhere.
Emma Rogue, a vintage boutique owner on NYC’s Lower East Side, tells The Post it’s not the only 2000s fashion house — a 2005 brainchild of late couturier Christian Audigier and the namesake of San Francisco ink master Don Ed Hardy, 79 — that’s having a second wind.
