Trump set to sign executive order on national standards for college sports NIL

President Trump intends to sign an executive order in the coming days establishing national standards for the NCAA's Name, Image and Likeness program, which has reaped millions of dollars in revenue for top college athletes, according to multiple people familiar with his plans.

College athletes can now make millions before ever going pro thanks to a set of NCAA rules enacted in 2021 that relaxed previous restrictions on being compensated for playing or accepting endorsement deals. Student athletes can now profit from merely showing up to play, or from jersey sales, autographs or serving as spokespeople for companies ranging from global brands to car dealerships near campus.

Mr. Trump is engaging on an issue that has quickly reshaped and, in many ways, roiled college athletics after a House subcommittee on Tuesday advanced a bill along party lines that would establish national standards for sponsorships. The legislation, called the "SCORE Act," would supersede a patchwork of state laws regulating Name, Image and Likeness, or NIL.