Trump, Harris turn to podcasts, and maybe Joe Rogan, for US election boost

Trump expected to interview with the world-renowned podcaster on Friday; a Harris sit-down still unconfirmed.

In a bid to win over young voters, US presidential candidates Donald Trump and Kamala Harris have made a series of unorthodox campaign stops in the final stretch of the 2024 race: podcasts.

Harris has entered the podcasting world by joining the most popular podcast among women, Call Her Daddy.

But it is Trump who appears to have really embraced new media by appearing on a string of podcasts and YouTube shows that are particularly followed by young men. The lineup includes episodes with pranksters The Nelk Boys, comedian Theo Von, influencer Logan Paul and political commentator Patrick Bet-David. Each pulled millions of views.

But on Friday, Trump is set to make his biggest podcast appearance yet – sitting down with industry kingpin Joe Rogan, according to campaign officials cited by Reuters and several other news outlets.

“From a political standpoint, you have to figure out what people are doing, what they’re watching, and you have to get on,” Trump, whose campaign has long sought to reach Rogan and his tens of millions of listeners, said in one of the recent podcast stops. “I just see that these platforms are starting to dominate, they’re getting very big numbers.”