Trump administration's early-morning media strategy targets loyal viewers — and "an audience of one"
CBSN
When the Justice Department first notified reporters of an 8:15 a.m. press conference at a nondescript federal office complex in Manassas, Virginia, last month, the agency wouldn't reveal why, instead alluding to a major pending announcement.
But the agency did release information about the topic in advance to the Fox News Channel, which prepared coverage and aired a live feed of Attorney General Pam Bondi announcing the arrest of a man she called the "East Coast leader" of the transnational MS-13 gang. Exclusive images of the bust were prominently displayed on Fox's morning program.
The press conference was an early test of the Trump administration's emerging media strategy, targeting the 8 a.m. hour of a cable news program frequently watched by MAGA loyalists and their boss: President Trump.
The Emmy Award-winning "CBS News Sunday Morning" is broadcast on CBS Sundays beginning at 9:00 a.m. ET. "Sunday Morning" also streams on the CBS News app beginning at 11:00 a.m. ET. (Download it here.)
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