Trinamool Spends More Than BJP, As Bengal Tops In Facebook Political Ads

Bengal Election 2021: The Facebook ad spend of the Trinamool Congress which seeks to return to power in West Bengal for the third consecutive term, exceeds that of the BJP, the main rival of the Mamata Banerjee-led party, in 90 days till March 22, the data revealed.

Among the four states and one union territory that are going to polls from March 27, West Bengal emerged as the topper in spending for political advertisements on Facebook this year, according to data available with the social media platform. Besides West Bengal, assembly elections will be held in three other states Assam, Kerala and Tamil Nadu and in the union territory of Puducherry. The Facebook ad spend of the Trinamool Congress which seeks to return to power in West Bengal for the third consecutive term, exceeds that of the BJP, the main rival of the Mamata Banerjee-led party, in 90 days till March 22, the data revealed. During the period, political parties of West Bengal spent about Rs 3.74 crore on poll-related campaigns which fall under Facebook's advertisement category of 'social issues, election or politics'.