Trending: Are Influencers The New Fighters?

While mixed martial arts is popular in America, boxing viewership has declined. Influencers can inject much-needed viewers to help turn a profit.

For a number of social media influencers the main event is in the ring. Controversial YouTuber Logan Paul — known for 20 million plus subscribers — fought retired boxing legend Floyd Mayweather Jr. in an exhibition match. His brother, also an internet celebrity, is set to fight an MMA fighter in the next few days. Paul said, "This fight is so much greater than me."