‘Transparency, accountability and ethical considerations will remain at the heart of media practices in Qatar’

Urumqi, Xinjiang:Editor in Chief of The Peninsula, Dr. Khalid Mubarak Al Shafi, has highlighted challenges posed by artificial intelligence (AI) to me...

Urumqi, Xinjiang: Editor-in-Chief of The Peninsula, Dr. Khalid Mubarak Al-Shafi, has highlighted challenges posed by artificial intelligence (AI) to media ethics proposing measures to tackle the emerging challenges at 6th World Media Summit (WMS) recently held in Urumqi, Xinjiang China.

The Editor-in-Chief said that it is of utmost importance to consider the impact of AI on the innovation of journalism, as it has fundamentally altered the dynamics of content creation, distribution, and audience engagement in the production and consumption of media.

After participating in 5th World Media Summit in Guangzhou held in December last year, Dr. Khalid Al-Shafi is the only media leader from Qatar who addressed the global gathering of media professionals in the summit’s sixth edition held last week in Urumqi, Xinjiang, China.

In his video recorded speech screened at the 6th World Media Summit, he said: “As we reflect on these transformations in the media landscape, it is clear that the digitalization of media has redefined the business model of journalism, while reaffirming the value of quality journalism and storytelling.”

The media leaders from around the globe gathered in the vibrant heart of northwest China’s Xinjiang on October 14 to discuss the opportunities and challenges brought about by AI.