Toy Cars Get Eco-friendly Makeover to Inspire Children
Voice of America
LONDON - Matchbox is launching a new series of toy cars based on real-life electric and hybrid vehicles, in a bid to make its miniatures more sustainable and to raise awareness among children of the environmental impact of motoring.
The first model off the production line is a scaled-down version of the Tesla Roadster, which will be joined by toys based on cars made by Nissan, Toyota and BMW. Electric charging stations will also go on sale this year. "We are unveiling a concept car, just like the real car industry does," said Nuria Alonso, head of Matchbox marketing for Europe, Middle East and Africa. She added that it would be the first die-cast model made of 99% recycled materials.Young women and their coach Dioguinho bring it in for a team huddle at the start of a football training session run by the Bola de Ouro social program, at the Complexo da Alemao favela in Rio de Janeiro, Brazil, May 16, 2024. Agatha strikes a ball during a football training session run by the Bola de Ouro social program, at the Complexo da Alemao favela in Rio de Janeiro, Brazil, May 16, 2024. Relatives watch a football training session for young women run by the Bola de Ouro social program at the Complexo da Alemao favela in Rio de Janeiro, Brazil, May 16, 2024.
FILE - A vendor prepares his umbrella as hot days continue in Manila, Philippines, April 29, 2024. FILE - Motorcyclists stop in the shade of a skytrain line on a hot day in Bangkok, Thailand, May 3, 2024. FILE - A man drinks water as he takes a break from cleaning underground sewage on a hot day in Mumbai, India, May 2, 2024.