Tourism sector rolls out road map to boost visitor numbers to pre-pandemic levels
BNN Bloomberg
The tourism industry rolled out a road map Thursday it hopes will bring more visitors to Canada after the bruising it took during the COVID-19 pandemic.
At the country’s largest annual tourism convention being held in Edmonton, Destination Canada and the federal government unveiled a plan that aims to extend the travel season, increase the length of stays and attract more locals, foreigners and business people to a broader range of sites.
A warming planet means wildfires are warding off visitors while milder winters wreak havoc on ski resorts. But the hotter weather is also making way for opportunities to attract travellers during the spring and fall that could fill hotels and tour buses into the shoulder seasons, Destination Canada CEO Marsha Walden said.
“We would love to retain our workforce longer into the season. And normally the product doesn't need to be hugely adapted to take in a new season like fall and approaching into winter,” Walden said in an interview.
