To Build the Metaverse, Meta First Wants to Build Stores

The social networking company has discussed opening physical stores to showcase its virtual reality and augmented reality devices.

SAN FRANCISCO — One of Mark Zuckerberg’s first steps toward building the metaverse may be physical instead of virtual.

Meta, the social media company formerly known as Facebook, has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents viewed by The New York Times. The stores would be used to introduce people to devices made by the company’s Reality Labs division, such as virtual reality headsets and, eventually, augmented reality glasses, they said.

These devices are gateways to the metaverse, a futuristic digital world where people move from virtual to augmented versions of reality almost seamlessly. Mr. Zuckerberg, Facebook’s founder and chief executive, last week renamed his company Meta and laid out a vision for pursuing the metaverse as the next social platform. The stores would help show people that virtual reality and augmented reality can be fun and exciting, exactly the way Mr. Zuckerberg sees it.