TKO Boxing explained: What we know about Dana White's role and its plan, what could still happen in the future
CBSN
White and Turki Alalshikh made the announcement about the new league coming to boxing, but many details are still to be announced
Despite a bevy of rumors throughout 2024, last week's announcement of a deal between Saudi Arabia and the WWE/UFC conglomerate, TKO Group Holdings, to launch a new, unified front still hit the boxing world like a ton of bricks.
UFC CEO Dana White, WWE president Nick Khan and the chairman of Saudi Arabia's general entertainment authority, Turki Alalshikh, formed a powerful and intimidating trio at the press event, which revealed a tiny snapshot of their future plans, along with the subsequent media tour that accompanied it.
The overall intentions of TKO Boxing, which is the working title for this new project that has been called both a new promotion and a league by the powers that be, might be best described by using a famous quote from former two-division UFC champion Conor McGregor.
