Tim Hortons tweaking English muffins, espresso and beverage machinery: president
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Restaurant Brands International Inc., the company behind Tim Hortons, Burger King, Popeyes and Firehouse Subs, reported its fourth-quarter profit fell compared with a year ago as its revenue rose higher
The company is rolling out an improved English muffin, adding fountain drink machines to some restaurants and debuting new espresso equipment, president Axel Schwan said Thursday.
While he thought Tims already had a “great” English muffin, he told The Canadian Press his company wanted to tweak the vessel for many of its breakfast sandwiches “to make it even fluffier and even more enjoyable to eat.”
By the end of this week, the new muffin will have launched in western Canada and by the end of the quarter, it will be in all restaurants across the country.
“It shows you that we are really fully, fully focused ... on guest feedback and then, we keep improving the core in addition to innovating,” he said.
The changes to the English muffin come on the heels of improvements to several other Tims staples. Last year, its chocolate chunk cookies were made bigger and pumped with more chocolate to boost its ooey gooey factor. The company has also added more fruit to its apple fritters and more filling to its Boston Cream doughnut.
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