Tim Hortons cuts off Hockey Canada sponsorship for 2022-23, including world juniors

Tim Hortons said they have informed Hockey Canada they will cease sponsorship of men's programming, but will continue to fund Canada’s women’s, para and youth hockey teams.

Tim Hortons has pulled out of all of Hockey Canada’s men’s hockey programming sponsorships for the 2022-23 season — citing “deep disappointment.”

The move extends to world junior championships as well.

In a statement sent to Global News, the company stated that they have “officially informed” Hockey Canada about the decision this week.

“We’ve communicated to Hockey Canada on many occasions that the organization needs to take strong and definitive action before it can regain the faith and trust of Canadians,” it reads. “We’re deeply disappointed in the lack of progress that Hockey Canada has made to date.”

Tim Hortons added that they will continue to fund Canada’s women’s and para hockey teams, as well as youth hockey.

The announcement comes after Hockey Canada faced pushbacks from two of its provincial counterparts — Hockey Quebec and the Ontario Hockey Federation.

Hockey Quebec said on Wednesday that it would be withholding a portion of its registration fees from Hockey Canada. The Ontario Hockey Federation also confirmed to Global News that it intends to withhold its funds from Hockey Canada. The federation said it made a formal request to Hockey Canada “to not collect the $3.00 Participant Assessment Fee for the 2022-2023 season.”

Hockey Canada has been under scrutiny since May of this year over its handling of sexual abuse allegations dating back to 2018.