TikTok is running out of time and options
CNN
As the clock ticks down on TikTok, it’s getting to be decision-making time.
As the clock ticks down on TikTok, it’s getting to be decision-making time. The super-popular video app with 170 million American users and a China-based owner has less than 4 days left before it is banned in the United States if it doesn’t sell itself to an American buyer. The ban would go into effect Sunday, pending a Supreme Court decision that is expected to come soon (but it sure looks like America’s highest court will keep the law that bans TikTok in place). TikTok’s owner, ByteDance, has a choice to make by Sunday, and its options are limited: Sell TikTok, shut it down, or try to keep the lights on long enough for President-elect Donald Trump to potentially come to the rescue. And, complicating matters further, those options aren’t mutually exclusive. ByteDance has long been adamant: It says it has no intention of selling itself. TikTok’s magical algorithm that keeps you hooked on the app is its secret power, and putting a price tag on such a valuable commodity that every other social media app envies is difficult. Spinning off an American-only version of TikTok could also mean the rest of the world has to download a new app to access US users’ content. Yet Bloomberg and the Wall Street Journal reported earlier this week that China is weighing a sale — to Elon Musk. TikTok has fought the ban for years. But now, The Information says the app is preparing to shut itself down entirely Sunday, giving its users the option to collect their data — but TikTok will effectively go dark Sunday. ByteDance did not respond to a request for comment Wednesday on the report from The Information. Even if TikTok shuts itself down Sunday, that doesn’t mean it would go dark forever. It could ultimately sell itself to an American buyer down the road, which would presumably turn TikTok back on for American users. According to The Information, the app plans to give creators a means of downloading their old content if a shutdown takes place.
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