TikTok is Canada's least trusted social media platform: TMU study
BNN Bloomberg
TikTok is experiencing the fastest rate of growth among Canadians, but is also the least trusted social media platform in the country, a new report said.
The research published Thursday by Toronto Metropolitan University showed the short video app has nearly tripled its reach since 2019 with 29 per cent of survey respondents on the app, up from 10 per cent.
However, trust levels for social media platforms declined significantly from 2021, with just one in 10 Canadians having high trust in such apps. Trust in TikTok was particularly low, falling so far that the app replaced Facebook as Canada's least trusted social media organization.
Sam Andrey, director of policy and research at the Leadership Lab at Toronto Metropolitan University, attributed falling faith in the apps to a succession of scandals. At Facebook, there was the 2018 Cambridge Analytica data debacle and allegations suggesting the company had a role in electing Donald Trump as U.S. president and encouraging Brexit.
