
Thunder Bay turf sports facility gets new name
CBC
Thunder Bay's new indoor turf sports facility has a name.
Tbaytel has secured naming rights for the building — currently being constructed beside the Thunder Bay Community Auditorium — and it has formally been named the Tbaytel Multiplex.
City council approved the name earlier this week, and Tbaytel is paying $500,000 — which will be broken up into annual payments of $50,000 per year for the next 10 years — for the naming rights.
"We believe so much in this community, in families in this community, and a facility like this is just going to be a generational investment that's going to bring recreation, not just for kids, but for every age group into Thunder Bay," Tbaytel president and CEO Paul Norris said at a media event on Thursday.
"We're tremendously excited about this," he said. "This is going to be a hub for this community for years to come."
The Tbaytel Multiplex, when completed, will include a full-sized turf field that can be used for sports like soccer, football, lacrosse and cricket.
It's scheduled to open in fall 2026, and will cost about $36 million to build.
Thunder Bay Mayor Ken Boshcoff said the multiplex will allow the city to be a better host for sports and other events.
"Having your own assets ... allows us, as a community, to be far more independent and creative and financially stable than many other communities," he said.
The city has been looking into selling naming rights for various facilities, including the Canada Games Complex, the Centennial Botanical Conservatory, and arenas including the Fort William Gardens.
In an email to CBC News, Callie Hemsworth, the city's supervisor of initiatives, marketing, and community support, said the city is still early in the process, and has not yet secured naming rights sponsorship for any facilities besides the Tbaytel Multiplex.













